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Proximity Designs
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Proximity Designs : ウィキペディア英語版
Proximity Designs

Proximity Designs is a not-for-profit social enterprise working to help reduce poverty for rural families in Myanmar (Burma). They design and market products and services that low-income farmers purchase and use to help increase their incomes. The organisation sells foot-powered irrigation pumps, water storage tanks, drip irrigation systems, solar lighting and farm advisory services. Proximity distributes its products and services through a network of private sector agro-dealers and independent village-level agents that reaches approximately 80 percent of Myanmar's rural population. The products are designed to help farmers grow higher value crops and significantly increase their annual incomes. Since starting in 2004, more than 110,000 Proximity products have been purchased by farm households in Myanmar. Following the disaster of Cyclone Nargis in 2008, the organisation became active in designing and implementing humanitarian relief and recovery efforts for entire communities.〔(【引用サイトリンク】title=Harvard Kennedy School - Designs on Development )〕 It is a 501(c)3 non-profit organisation registered in California with operations in Myanmar.
==Approach==
Proximity Designs uses a design approach to improve the incomes and well-being of rural families in Myanmar.〔(【引用サイトリンク】title=Harvard Kennedy School - Designs on Development )〕 They employ professional designers, engineers and ethnographers to discover unmet needs and opportunities for new products and services. The organisation operates a local design lab in Myanmar where its product designers create and test multiple prototypes with the goal of developing products that a) provide value to rural customers by increasing household productivity and incomes; and, b) are affordable for families earning $2 per day or less. Products reach villages nationwide through a distribution network of private agro-dealers and independent village agents. After-sales support and repair services are also offered to user households. Proximity conducts annual surveys to measure customer satisfaction and to document improvements in farm family incomes.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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